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MarketCast Group acquires Turnkey Intelligence

Consumer insights businesses MarketCast Group has acquired Philadelphia-based Turnkey Intelligence, a sports research and advisory firm. Turnkey Intelligence is a provider of research, consulting, and analytics to teams, leagues, agencies, and brands with a suite of data-driven services including fan experience tracking, sponsorship valuation and efficacy, ticketing strategy, and creative/media optimization. MarketCast Group is a portfolio company of Kohlberg & Co. JEGI served as financial advisor to MarketCast, and Ropes & Gray LLP served as legal counsel to MarketCast. Antares Capital, Madison Capital, and Ares Capital provided debt financing for the transaction.


M&A,mergers and acquisitions